Analisis Pola Permodalan dan Pendapatan Pelaku Usaha Franchise Minuman “Teh Poci” di Desa Kemantren, Paciran, Lamongan Tahun 2022-2025

Abstract

This study examines the capital structure, capital flow, and income patterns of the “Teh Poci” beverage franchise owner in Kemantren Village, Paciran, Lamongan, during the period 2022-2025. The franchise model id preferred by micro-enterpreneurs because its investment package provides complete equipment and initial raw materials, allowing business operations to begin immediately. Employing a descriptive qualitative method, the study obtained its information through on-site observation and in-depth discussions with the bussines owner. From the se data, it was identified that the initial capital was fully financed through personal savings to avoid the financial risks associated with loans and interest-based obligations. The bussines generates a daily income of Rp200,000-Rp300,000, influenced by the surrounding community’s activity, particularly due its strategic location in front of a scholl. Monthly income reaches approximately Rp5,000,000 after subtracting minor operational costs, with a return on invesments(ROI) of 0.5 or 50% per month, enabling the initial investment to be recovered within about two months. Additionally, the owner diversifies income by engaging in side work such as crab sorting to maintain hosehold financial stability during low-sales periods. These findings demonstrate that the Teh Poci fanchise provides a stable source of income for MSME actors and highlights the importance of capital management and multiple income strategies in sustaining business performance.