Pola Pendapatan Usaha Nasi Bungkus Pagi sebagai Penopang Ekonomi Rumah Tangga di Sendangagung

Abstract

This study aims to analyze the income patterns of the morning “nasi bungkus” micro-enterprise as a supporting source of household economy in Sendangagung Village from 2000 to 2025. This research uses a descriptive qualitative method to explore capital structure, operational activities, and income stability through in-depth interviews with the business owner as the main informant. The findings show that the business relies entirely on self-owned capital, reflecting the characteristics of micro-enterprises in rural areas that tend to avoid formal financing due to administrative and repayment risks. The income pattern is relatively stable, supported by constant daily demand and low operational costs, enabling the business to contribute significantly to household financial resilience. The study concludes that simple culinary micro-enterprises can become a sustainable economic pillar for rural families when supported by consistent demand and efficient capital management.