Strategi Pemberdayaan Ekonomi Masyarakat melalui Pengembangan Ekonomi Lokal di Pasar Kranji, Paciran, Lamongan

Abstract

This study outlines strategies for local economic development through community empowerment in Kranji Market, Paciran, Lamongan. Traditional markets play a crucial role in driving community economic activities however, they still face various challenges such as suboptimal management, weak competitiveness, and limited facilities. This study aims to understand the market conditions, analyze the needs of vendors, and formulate strategies that can enhance local economic self-reliance. Using a descriptive qualitative approach, the study was conducted through field observations, informal interviews, and literature review. The findings indicate that improving vendor capacity, digitalizing marketing, upgrading infrastructure, and strengthening vendor institutions can serve as strategic steps to reinforce community economic development. This study is expected to serve as a reference for relevant stakeholders in designing sustainable policies for traditional market development